{"product_id":"boujad-moroccan-berber-rug-vintage-5x10-14161","title":"Vintage Boujad Moroccan Berber Rug 5 × 10 ft (310 × 140 cm) | 14161","description":"\u003cdiv style=\"max-width:800px;margin:0 auto;font-family:'Helvetica Neue',Helvetica,Arial,sans-serif;color:#222;line-height:1.6;padding:25px;\"\u003e\n\n\u003cheader style=\"text-align:center;margin-bottom:40px;border-bottom:1px solid #ddd;padding-bottom:30px;\"\u003e\n\u003cp style=\"color:#8b0000;font-size:0.75rem;letter-spacing:3px;text-transform:uppercase;margin:0 0 15px;\"\u003eDjoharian Collection · Boujad · Central Morocco\u003c\/p\u003e\n\u003ch1 style=\"font-weight:300;text-transform:uppercase;letter-spacing:2px;font-size:1.6rem;margin:0;\"\u003eVintage Boujad Berber Rug\u003cbr\u003e310 × 140 cm · Berry, Blue \u0026amp; Orange\u003c\/h1\u003e\n\u003c\/header\u003e\n\n\u003ch3\u003eProvenance and Tribal Heritage\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eBoujad rugs\u003c\/strong\u003e come from the plains around the town of the same name in central Morocco, woven by Berber women known for a bold, intuitive use of colour. The Boujad position within the wider Moroccan Berber design family is distinctive: where Beni Ourain stays in monochrome restraint and Azilal favours pictorial freedom on a quieter ground, \u003cstrong\u003eBoujad turns up the saturation\u003c\/strong\u003e. Dye-rich fields, asymmetric geometries and confident colour pairing are the Boujad signature — a tradition that has found particular favour among contemporary interior designers seeking to bring colour confidence to otherwise neutral interiors.\u003c\/p\u003e\n\n\u003cp\u003eThis piece was hand-knotted by Berber weavers in the \u003cstrong\u003eBoujad region of central Morocco\u003c\/strong\u003e between approximately \u003cstrong\u003e1970 and 1990\u003c\/strong\u003e, entirely in wool, with a medium-deep pile of approximately 8 to 10 mm. The composition follows the Boujad vocabulary — a free-spirited geometry in berry, blue and orange, with the asymmetric energy that distinguishes these weavings from the more formal compositions of neighbouring tribes. The dyes are bold but tempered by decades of life into a balanced, naturally aged register.\u003c\/p\u003e\n\n\u003ch3\u003eColour and Composition\u003c\/h3\u003e\n\u003cp\u003eThe palette pairs warm \u003cstrong\u003eberry\u003c\/strong\u003e with deep \u003cstrong\u003eblue\u003c\/strong\u003e and bright \u003cstrong\u003eorange\u003c\/strong\u003e accents, in the saturated combination characteristic of Boujad work. The geometric composition is asymmetric and intuitive rather than disciplined — each motif appears where the weaver chose to place it, and the overall reading is one of confident artistic freedom rather than rule-following symmetry.\u003c\/p\u003e\n\n\u003ch3\u003ePresence in the Room\u003c\/h3\u003e\n\u003cp\u003eAt \u003cstrong\u003e310 × 140 cm (4.6 × 10.2 ft), 4.3 m²\u003c\/strong\u003e this is a generous medium room-size piece. Three contexts in which the vintage Boujad reaches its full effect:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLiving room anchor:\u003c\/strong\u003e the saturated palette and asymmetric composition give a contemporary living room a clear focal point and a confident colour story.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHallway or bedroom runner:\u003c\/strong\u003e the elongated format works beautifully alongside a queen bed or along a generous hallway, where the colour confidence reads as a sustained visual rhythm.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLayered styling:\u003c\/strong\u003e Boujad rugs are particularly effective layered over a larger neutral piece in a contemporary boho or mid-century-modern interior, where the saturated motif acts as a focal accent.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003ctable style=\"width:100%;border-collapse:collapse;\"\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 12px;border-bottom:1px solid #eee;\"\u003e\u003cstrong\u003eProvenance\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border-bottom:1px solid #eee;\"\u003eBoujad, Berber plains of central Morocco\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 12px;border-bottom:1px solid #eee;\"\u003e\u003cstrong\u003eDesign\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border-bottom:1px solid #eee;\"\u003eFree-form tribal geometry, asymmetric composition\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 12px;border-bottom:1px solid #eee;\"\u003e\u003cstrong\u003eWeave\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border-bottom:1px solid #eee;\"\u003eHand-knotted, Berber technique\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 12px;border-bottom:1px solid #eee;\"\u003e\u003cstrong\u003eMaterial (pile)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border-bottom:1px solid #eee;\"\u003e100% hand-spun sheep's wool\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 12px;border-bottom:1px solid #eee;\"\u003e\u003cstrong\u003eMaterial (foundation)\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border-bottom:1px solid #eee;\"\u003e100% wool (warp and weft, tribal wool-on-wool construction)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 12px;border-bottom:1px solid #eee;\"\u003e\u003cstrong\u003ePile height\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border-bottom:1px solid #eee;\"\u003eapprox. 8–10 mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 12px;border-bottom:1px solid #eee;\"\u003e\u003cstrong\u003eDimensions\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border-bottom:1px solid #eee;\"\u003e4.6 × 10.2 ft (310 × 140 cm)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 12px;border-bottom:1px solid #eee;\"\u003e\u003cstrong\u003eArea\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border-bottom:1px solid #eee;\"\u003e4.3 m² (medium format)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 12px;border-bottom:1px solid #eee;\"\u003e\u003cstrong\u003eEra\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border-bottom:1px solid #eee;\"\u003eVintage, approx. 1970–1990\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 12px;border-bottom:1px solid #eee;\"\u003e\u003cstrong\u003eColours\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border-bottom:1px solid #eee;\"\u003eBerry, blue, orange\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 12px;border-bottom:1px solid #eee;\"\u003e\u003cstrong\u003eCondition\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border-bottom:1px solid #eee;\"\u003eGood vintage condition, professionally inspected and washed\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 12px;border-bottom:1px solid #eee;\"\u003e\u003cstrong\u003eUnderfloor heating\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;border-bottom:1px solid #eee;\"\u003eSuitable\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:8px 12px;\"\u003e\u003cstrong\u003eReference\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:8px 12px;\"\u003e#14161\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003ch3\u003eLabel STEP — Responsible Sourcing\u003c\/h3\u003e\n\u003cp\u003eDjoharian is a \u003cstrong\u003eLabel STEP certified dealer\u003c\/strong\u003e for fair-trade knotted rugs — a commitment to dignified working conditions and against child labour in rug production. \u003ca href=\"https:\/\/label-step.org\/dealers\/djoharian-teppiche\/\" target=\"_blank\" rel=\"noopener\"\u003eVisit the Label STEP entry for Djoharian Teppiche →\u003c\/a\u003e\u003c\/p\u003e\n\n\u003ch3\u003eDjoharian — Specialists in Fine Hand-Knotted Rugs\u003c\/h3\u003e\n\u003cp\u003eFounded in 1967, with roots in the Grand Carpet Bazaar of Tehran and more than five decades of experience in the international rug trade.\u003c\/p\u003e\n\n\u003ch3\u003eService and Delivery\u003c\/h3\u003e\n\u003cp\u003eEvery piece in the Djoharian Collection is expertly inspected in our atelier in Lohr am Main, professionally washed and shipped with a \u003cstrong\u003ecertificate of authenticity\u003c\/strong\u003e. Secure and fast worldwide shipping, fully insured, and personal consultation in our showroom or by video call.\u003c\/p\u003e\n\n\u003cfooter style=\"text-align:center;border-top:1px solid #ddd;padding-top:25px;margin-top:35px;color:#8b0000;font-size:0.75rem;letter-spacing:2px;text-transform:uppercase;\"\u003e\n\u003cspan\u003eSince 1967\u003c\/span\u003e  |  \u003cspan\u003eGrand Carpet Bazaar Tehran\u003c\/span\u003e  |  \u003cspan\u003eLabel STEP Certified\u003c\/span\u003e\n\u003c\/footer\u003e\n\n\u003c\/div\u003e\n","brand":"Djoharian Collection","offers":[{"title":"Default Title","offer_id":53117129883915,"sku":"14161","price":7549.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0293\/5721\/1781\/files\/14161-00.jpg?v=1778858847","url":"https:\/\/djoharian.com\/en-dk\/products\/boujad-moroccan-berber-rug-vintage-5x10-14161","provider":"Djoharian","version":"1.0","type":"link"}